You can use landing pages for just about anything. No matter the industry, topic, or step in the customer journey, they give your leads a place to learn more and make that all-important conversion.

However, not all landing pages are created equally. Some are targeted towards sales, while others are meant to inform or be shared. Your user experience should be taken into consideration when you choose which type is right for you.

Some of the most popular types of landing pages are:

Lead generation landing pages:

Lead generation landing pages are those that collect lead data by having a data capture form filled out by the potential leads. They are the most common type of landing page.

While they are most often found in the middle of the sales funnel, they can be used at any point to bring awareness to a specific goal.

In most cases, lead generation landing pages ask for visitor data in exchange for some sort of incentive, such as an eBook, infographic, or access to specialized templates. Another type of conversion—most often used by SaaS companies—is a free trial form. Visitors enter their email to get a free, limited-time version of the software the company is selling.

When considering what stage of the funnel to use a lead generation landing page, consider both the data you are asking for and the incentive you are offering.

Click-through landing pages:

Where lead generation pages rely on forms for data collection, click-though pages pass a visitor onto another page where the actual goal of your campaign rests.

An excellent example of a click-through landing page in ecommerce is when you offer a coupon code for a specific item you’re selling. The click-through landing page will lay out what the product is, why you should buy it, and what discount you will receive if you add it to your cart right away (i.e., click-through to your cart).

Splash pages:

Splash pages are usually simple and collect very little data. They are often used to verify information or give visitors an option to select from.

The design of a splash page depends on its use but can range from a simple yes/no question to a few images and sentences. 

For example, a website that talks about or sells alcohol may require U.S. visitors to verify they’re over 21 before even viewing the website. 

Squeeze pages:

A squeeze landing page is similar to a lead-generation page since it collects potential lead data. However, squeeze pages are often used at the top of the marketing funnel during the awareness phase and only collect minimal information, such as an email address or email address and name. 

Filling out a form on a squeeze page usually adds the potential lead to a general contact list rather than a specialized list or download form.

1. Go to Marketing > Landing Pages.
2. Click on Create Landing Page in the upper right corner of the page. 
3. You can either choose from the available landing page templates, create a custom one, or manually code your own. Here, we will proceed with a pre-existing template. 
4. Choose the one you like, and using the drag-and-drop function, you can edit every element from the left panel of the page. 
5. Click on Content and choose the element you want to edit.
6. From the panel on the right side of the screen, you can edit and make changes to the element style, background image, and body properties.
7. Once your design is ready, click on the Save button. You can then name your landing page.
8. The Preview icon right before the Save button lets you review your landing page before making it live.

Landing Pages in EngageBay are highly customizable and easy to build. You can either choose to build them using a pre-designed template or a code of your own. 

 

Building a landing page with code: There are three ways to build a landing page using your own code:

1. Go to Marketing > Landing Pages.
2. Click on Create Landing Page in the upper right corner of the page. 
3. When you click on Code Your Own, it will show you three ways to create a landing page. 

1. Import From URL

 

If you have an existing HTML-based site and you want to create the landing page in the same pattern, you can just import the code from the URL. 

 

However, it may not be able to read codes on pages that use website creation tools or content management systems like WordPress, Wix, and similar other systems. It works well with code-based sites created using HTML, CSS, and JavaScript and directly uploaded to the server using FTP systems. 

 

In this method, just enter the URL of the site whose code you want to use, and the system will extract it for you. You can then alter it based on your needs. 

 

2. Paste in Code 

 

In case you want to code on your own or copy and paste the code, you can choose this option. You can edit the code on the left side of the window and the right side, it will show how your page will appear. 

 

3. Import HTML

 

If you have an existing HTML file, you can choose to import it. 

• Click on the Import HTML option. 
• Drop your HTML file or click to upload from your device. 
• Once done, you can edit the code for further changes. 
• Hit the Save button. 

Actions on Landing Pages:

Copy URL: To copy the URL of the landing page, please click the 3 dots to the right of the landing page and select Copy URL

Edit: To edit the landing page, please click the 3 dots to the right of the landing page and select Edit

Share: To share the landing page with the users of another EngageBay account, please click the 3 dots to the right of the landing page and select Share. It gives you two options:

1. Share via Email - This will send an email with the landing page and the user has the option to save the landing page.

2. Save on Account - This will save the landing page on the other EngageBay account.

Delete: To delete the landing page, please click the 3 dots to the right of the landing page and select Delete

Download: To download the landing page, please click the 3 dots to the right of the landing page and select Download. The HTML code of the landing page gets downloaded, you can use the same code to import the landing pages.

Preview: To preview the landing page, please click the 3 dots to the right of the landing page and select Preview.

CName: To customize the URL of the landing page with your domain, please click the 3 dots to the right of the landing page and select CName.

Duplicate: To duplicate the landing page, please click the 3 dots to the right of the landing page and select Duplicate

Create A/B Variant: To create an A/B variant of the landing page, please click the 3 dots to the right of the landing page and select Create A/B Variant

 

Why is a landing page important?

When you roll out your marketing campaign, you’re missing out on potential leads if you skip incorporating a landing page. A landing page gives these leads what they expect.

For example, let’s imagine someone clicks on a search ad on Google that promises them access to the best newsletter on the internet. They will expect to land on a page that details the newsletter and gives them a simple way to sign up. They aren’t expecting to see the services you offer or the blog posts you’ve created around your business. 

In fact, seeing content not associated with the ad they click on has a high chance of causing them to leave the page before they interact at all, known as “bouncing.”

Summary

No matter your marketing goals, creating high-quality landing pages for each campaign and target audience will help you convert more leads. EngageBay's powerful landing page builder lets you build highly interactive and attractive landing pages for every occasion.