Push notifications are a communication channel built into most mobile devices. They are short, pop-up messages sent by a web-based application server to a user’s device that appear even when the app isn't open.
 
These notifications are designed to grab attention and can convey reminders, updates, promotions, and more. Push notifications can consist of a title, a message, an image, and a URL. They can also include logos, emojis, and other elements.
 
EngageBay's push notifications can be both web or mobile-based push notifications. They can significantly improve your app’s engagement level and website traffic if used properly. 
 

To set up push notifications:

  1. Go to the Marketing dashboard. 
  2. Click on three dots (...) and choose Push Notifications. 
  3. In the upper right, click Add Push Notifications. 
  4. Enter all the necessary details, including the image URL, name of the notification, title, and message. 
  5. You can even Preview your notification before running the campaign. 
  6. Once everything looks fine, click on the Save button. 

It will appear on the Push Notifications list.

Actions on Push Notifications:
 
 

Edit: To edit the record, please click the 3 dots to the right of the push notification and select Edit

Reports: To view the reports, please click the 3 dots to the right of the push notification and select Reports

Send: To send push notifications, please click the 3 dots to the right of the push notification and select Send

Delete: To delete a push notification, please click the 3 dots to the right of the push notification and select Delete

 

Conclusion 

When a user receives a push notification, it’s a message from a company they likely know are ok to hear from. And from a business standpoint, the cost couldn’t be lower.

Considering their effectiveness and ability to address a number of goals at once, we find push notifications to be just as good as, if not better than, text messages. So while EngageBay offers both, it's up to you how best you can make them work.