Actions are a series of processes that a deal or a contact proceeds through once they enter your automation. As the predefined conditions are satisfied, the action is executed.
You can use actions to establish both internal and external communication. For instance, you can set actions to communicate with your leads via SMS or emails. You can even use actions to update a deal owner, change deal milestones, and much more.
Let’s look at each of these and actions and conditions in our automation builder.
Contact
Actions
Add to sequence: add a contact to a sequence
Remove from sequence: remove a contact from a sequence
Add tag: add a tag to a contact
Remove tag: remove a tag from a record
Delay: delay for a certain amount of time
Wait till: wait until the following condition is met
Scheduler: execute an action on a certain date and time
Set property: set or delete property to a contact
Add to list: add a contact to a list
Remove from list: remove contact from a list
Add to form: add a contact to a list
Remove to form: remove a contact from a list
Send email: send an automated email to the contact based on certain conditions
Add score: add value to a contact based on an action
Star rating: give a star rating to a contact — bad, poor, average, great, & excellent
Update contact status: add a confirmed or unconfirmed status to contact for sending emails
Send push notification: send push notification to the contact
Send SMS: send SMS to a contact
Voice call: make a voice call to a contact
Add new note: add a new note to the contact
Assign owner: assign deals equally among the selected users
Add to workflow: enroll in another workflow
Remove from workflow: remove the contact from a workflow
Remove from automation: remove the contact from an automation
Conditions
Custom field: if the contact has a certain custom field
Tag: if the contact has a tag
A/B testing: run an A/B testing
Conditions
Has opened email: if the contact has opened the email within the predefined timeline
Has clicked on a link: if the contact has clicked on a link within the predefined timeline
Has call log: has a call been made within a certain time frame
Check SMS status: if the SMS sent was delivered or failed
Exists in workflow: if a contact is in a certain workflow
Has event: when the subscriber has an event as described
Has completed workflow: if contact has completed a workflow
Has completed automation: if contact has completed an automation
Has subscriber replied: if a subscriber has replied within the predefined timeline
Has URL visited: if the contact has been visited a URL within the predefined timeline
Has completed broadcast: if contact has completed broadcast
Contact score is: if contact score reaches a certain condition and value
Contact source is: when a contact is added from a specific source
Contact has owner: when contact has a specific owner as mentioned
Under CRM & Sales
Actions
Delay: delay for a certain amount of time
Scheduler: schedule an action
Add New Deal: add a new deal to a contact
Add New Task: add a new task
Add New Event: add a new event
Add New Note: add a note to a deal
Update Deal Owner: automatically updates the deal owner
Update Deal Value: when you want to update a deal value
Add a Tag to Deal: when you want to add a tag to a deal
Remove a Tag from Deal: when you want to remove a tag from a deal
Assign Owner: assign deals equally among the selected users
Set Property: set or delete property to a deal
Add to Workflow: enroll in another workflow
Close Task: close task associated with the contact which has the owner as
Update Deal Milestone: when you want to change the milestone of a deal
Send Email: send an email to a contact or a deal
Send SMS: send an SMS to a selected contact at a predefined time
Conditions
Deal has tag: If the deal has a tag
Deal has owner: if the deal has an owner
Has Deal: if contact has a deal
Has Task: if an contact associated to the deal has a task
Company has custom field: if the company has a custom field
Has completed automation: if the deal has completed automation
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